Dishwasher DiariesAnimation / Branded Entertainment
Dishwasher Diaries is a series of instructional videos for YouTube that turns a popular, but sometimes pedestrian social media format into an entertainment experience:
an animated sitcom about a smart and sassy woman living with a needy dishwasher how will do anything to get her attention.
Working directly with our client Henkel, we developed the narrative strategy, created the storytelling, the world and the characters – all in accordance with SOMAT’S core brand narrative. The process became immensely gratifying during the production process of a hefty series of animated episodes: as the studio for the project, we executed the scripts, storyboarding, animatics / story reel and directed the character animation, from the voice recordings to the final touches. Our animation partner Eat MyDear handled character animation production, pipeline and motion graphics and helped us deliver a truly original project.
What we did:
- Narrative Strategy, Brand Story Development
- Production Handling & Budget Responsibility
- Storylining & Scripts, Storyboards & Animatics / Story Reel
- Directing Character Animation
- Coordination with Animation Studio