Dishwasher Diaries

Animation / Commercials / LLS

Dishwasher Diaries is a series of instructional videos for YouTube that turns a popular, but sometimes pedestrian social media format into an entertainment experience:

an animated sitcom about a smart and sassy woman living with a needy dishwasher how will do anything to get her attention.

Working directly with our client Henkel, we developed the narrative strategy, created the storytelling, the world and the characters – all in accordance with SOMAT’S core brand narrative. The process became immensely gratifying during the production process of a hefty series of animated episodes: as the studio for the project, we executed the scripts, storyboarding, animatics / story reel and directed the character animation, from the voice recordings to the final touches. Our animation partner Eat MyDear handled character animation production, pipeline and motion graphics and helped us deliver a truly original project.

In a unique collaboration, our client gave as huge creative freedom – which is especially amazing considering that the series will launch internationally in over 20 different markets, to achieve specific strategic goals by entertaining a digital native audience.
We are currently in production on the next episodes for a full first season, you can watch the other episode here:

What we did:

  • Narrative Strategy, Brand Story Development
  • Production Handling & Budget Responsibility
  • Storylining & Scripts, Storyboards & Animatics / Story Reel
  • Directing Character Animation
  • Coordination with Animation Studio


Writers & Directors: Toni Weiss & Michael Sokolar

Character Design: Johannes Mücke

Story Artist: Tim Maresch

Animation Studio: Eat My Dear

Sound Production: Blautöne